This is a template for writing product opportunities. These are documents that illuminate some level of strategic thinking related to a particular product pain point that customers have. Typically they are accompanied by research (data, customer conversations, competitive analysis, etc.). This template helps break down the work so that Product Managers can keep moving quickly.
The purpose of filling out this document is to provide enough information for your colleagues to understand the opportunity, research (customer conversations and data), and value of tackling this work. It is not intended to provide solutions, scope or anything necessary to start the project or determine the next steps to start the project. This document focuses squarely on the problem space.
